A custom CRM and business portal built around how your team actually works: leads, customers, quotations, staff and follow-ups in one place, with WhatsApp and email notifications. Starting from AED 2,999, delivered in 15–20 days.

See leads, customers, tasks and team activity at a glance.
Customers log in to see orders, documents, invoices or request status.
Staff manage leads, follow-ups and tasks with role-based access.
Automatic alerts for new leads, updates and reminders.
We set up hosting and deploy the system for you.
Fixes and help for a full year after launch.
Leads, listings, viewings and agent follow-ups.
Enquiries, quotations, projects and site teams.
Appointments, patient or client records and reminders.
Customers, price lists, quotes and orders.
Cleaning, maintenance, AC and pest control jobs and technicians.
Clients, projects, timesheets and invoices.
Add staff without paying more every month.
Fields, stages and reports match how you work.
Your data and system stay with you.
Read more: Custom CRM development in Dubai – complete guide · All UAE prices
A CRM focuses on leads, customers and sales. An ERP covers wider operations such as inventory, purchasing, accounting and HR. Many UAE businesses start with a CRM and add ERP features later.
Yes. We import your existing customers, leads and contacts from Excel or CSV files so your team can start using the CRM immediately.
Yes. Website forms can send leads straight into the CRM, and we can connect lead sources such as Meta lead forms where the platform allows it.
There is no per-user licence fee. You only pay for hosting and any optional support or new features after the first year.
Yes. Small teams benefit most because a simple CRM replaces scattered spreadsheets and WhatsApp chats without monthly per-user fees.
Our business portal / CRM package starts from AED 2,999 and includes an admin dashboard, customer and team portals, role-based logins, email and WhatsApp notifications, hosting setup and 1 year of support. Larger systems get a fixed quote.
Off-the-shelf CRMs charge per user every month and include features you may never use. A custom CRM is built around your exact process, you own it, and there are no per-user licence fees.
The standard package is delivered in 15–20 days. Custom systems with integrations take longer and are planned in milestones.
Yes. We can configure WhatsApp and email notifications for new leads, bookings, invoices or status updates.
Yes. Dashboards and customer portals can be built in Arabic and English.
A CRM (customer relationship management system) is the central place where your business keeps every lead, customer, conversation, quotation and follow-up. Many companies in Dubai, Abu Dhabi and Sharjah still run sales from WhatsApp chats, Excel sheets and personal phones. That works until the team grows: leads are forgotten, two salespeople call the same customer, managers cannot see who is working on what, and when an employee leaves, their customer history leaves with them.
A custom CRM in the UAE solves this by giving your team one secure system, built around the way you already sell. Instead of forcing your process into a generic tool, the CRM follows your stages, your fields and your reports.
Off-the-shelf CRM software is a good fit for some companies, but many small and medium businesses in the UAE find it expensive and complicated. Here is how the two approaches compare:
| Custom CRM (Crew Innovations) | Subscription CRM software | |
|---|---|---|
| Cost | One-time build from AED 2,999, plus hosting | Monthly fee per user, rising as your team grows |
| Fit | Built around your exact process and fields | You adapt your process to the software |
| Ownership | You own the system and the data | Data stays on the vendor's platform |
| WhatsApp alerts | Configured for your workflow | Often needs paid add-ons |
| Arabic | Arabic and English interface possible | Depends on the vendor |
If you have more than a few users, the savings on per-user licences usually make a custom CRM the cheaper option within the first year or two.
Capture leads automatically from your website forms, landing pages and campaigns. Assign them to salespeople, set follow-up dates and see every lead's status in a pipeline view.
Every customer gets one profile with contact details, documents, notes, quotations, invoices and a full history of calls and messages.
Create branded quotations and invoices in AED with VAT, send them by email or WhatsApp, and track which ones were accepted.
Give staff role-based access: sales see their own leads, managers see everything, accounts see invoices. Assign tasks and get reminders when something is overdue.
Customers can log in to check order or project status, download documents and raise requests, which cuts down on phone calls and WhatsApp questions.
See leads by source, conversion rates, sales by person, outstanding payments and team performance at a glance.
Automatic alerts for new leads, appointment reminders, payment reminders and status updates keep both your team and your customers informed.
Our standard CRM and business portal package starts from AED 2,999 and is delivered in 15–20 days. It includes an admin dashboard, customer and team portals, role-based logins, email and WhatsApp notification setup, hosting setup and one year of support. Larger systems with integrations (accounting software, payment gateways, ERP or mobile apps) are quoted separately after a free consultation, so you always know the full cost before we start.
Your CRM runs on secure hosting with SSL encryption, password-protected accounts and role-based permissions. Regular backups protect your data, and you remain the owner of all customer information.
Describe your process and team size. We reply with a fixed quote and timeline.